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Articles Cognitive Psychology and its Impact on Marketing August 1, 2022 State of User-Generated Content: Updates, Trends, and Predictions July 28, 2022 The Future of Content Creation (And What it Means for Marketing) July 14, 2022 UGC Creators vs. Influencers May 30, 2022 How to Build a Brand Community April 21, 2022 The Rise of the Creator Economy March 21, 2022 How to Create an Instagram Avatar March 11, 2022 Brief #102: Visual storytelling with video March 3, 2022 The Future of Event Marketing February 23, 2022 7 Marketing Themes to Watch in 2022 January 12, 2022 Previous Next Newsletter Podcast Subscribe Instagram LinkedIn Future of Marketing We send the latest marketing news, insights, and strategies to over 50,000 brand leaders. Subscribers receive first access to our Future of Marketing newsletter before anyone else. subscribe here Previous issues: 148. Sorry Kermit, It Can Be Easy Being Green 147. Get In, We’re Co-Creating with Sandworms 146. O Brave New World, Social Despair, and Veggies 139. Exploring the Future of Marketing 138. How Top Brands Are Preparing for a Cookie-less Future 137. Zero-Party Data is Your Secret Weapon 136. Threads vs. Twitter – A Lesson in Audience Ownership 135. Five Pillars of Community Powered Marketing 134. Turning consumers into advocates (best practices) 133. Embracing community-powered marketing (plus some big news) 132. Best marketing practices to implement (yesterday) 131. How to reduce cart abandonment rates 130. A crash course in improving engagement rates 129. Content ideas to boost engagement 128. Making your brand more discoverable 127. Using UGC to maximize sales 126. Subscribers only 125. Read before 2023 124. Multi-sensory branding (audio edition) 123. Subscribers only 122 . Subscribers only 121. Creators, influencers, and user-generated content 120. The age of activism 119. Word-of-mouth is your greatest asset 118. Keeping up with Gen Z 117. Eye-tracking patterns in ads 116. Ten marketing predictions for 2023 115. How to build a killer brand 114. People trust people (not brands) 113. Crafting your brand personality – a deep dive 112. Your audience needs guidance 111. Building brand preference (and #SMW highlights) 110. Back to Brand Basics 109. Three Influencers to Focus On 108. How to Build a Strong Brand Community 107. Turning strangers into advocates 106. Are people talking about your brand? 105. The five types of content creators 104. Creating the new economy 103. Immersive Experiences in the Metaverse 102. Visual storytelling with video 101. Marketing During Times of War 100. Thanks for getting to ? with us! 099. How to improve company culture 098. The most powerful form of marketing 097. Growing Pains in Marketing 096. EngagementFollower Count 095. Subscriber-only content 094. Subscriber-only content 093. Subscriber-only content 092. How do people perceive your brand? 091. Subscriber-only content 090. The power of gratitude and emotional branding 089. Opportunities in Retail 088. How User-Generated Content Facilitates Content Production 087. Marketing in the Metaverse: Early Adopters 086. How does social media impact ROI? 085. Holiday Marketing in 2021 084. How to build community for your brand 083. Stop the sales-y marketing tactics 082. Subscriber-only content 081. Content is king, but UGC is better ? 080. Are your events too… boring? 079. How too much self-promotion can hurt your brand 078. How to capture your audience’s attention 077. The impact of micro-influencers on social commerce 076. To better (and more) shopping experiences 075. We asked marketers a few questions… 074. A cookieless future for advertisers 073. Vanity metrics are so 2018 ? 072. Six Marketing Predictions for Travel and Hospitality 071. Here’s where health and beauty marketing is heading 070. Don’t sleep on nano-influencers 069. Let’s talk er-generated audio ? 068. Labor shortages, employee advocacy, and a lucky traveler contest 067. What does your brand stand for? 066. Revenge travel is here 065. Who are your internal influencers? 064. Does your marketing feel sales-y? 063. Capitalizing on video content 062. The science of capturing attention 061. Why social audio is making noise 060. What’s the right mix of content? 059. Why hybrid experiences will triumph 058. Why customer experience matters 057. How travel marketing has changed 056. How to create accessible content 055. NFTs and crypto in marketing 054. Driving social engagement 053. Is shockvertising dead? 052. Artificial intelligence in social 051. TikTok and Clubhouse… now what? 050. Omnichannel feedback 049. Employees are influencers, too 048. Gamifying the Super Bowl 047. Are you engaging? 046. The State of User-Generated Content 2021 045. Intentional Content 044. Marketing lessons from 2020 ? 043. The best marketing doesn’t feel like marketing” 042. The Science of UGC and Influencer Marketing 041. Content marketing and social commerce ? 040. The gratitude edition 039. Content overproduction 038. UGC SURVEY 037. When brands go dark ? 036. The Generation of Change ? 035. The truth about influencers 034. The power of brand advocates 033. Stop with the COVID content 032. Here’s what content production looks like now 031. Connecting with empathy to stay relevant 030. Competing for attention 029. Eighty-three (83%) of marketing professionals are burned out 028. Why Facebook Livesteams are up 50% since January 027. Merry Clickmas is coming 026. How shopping behaviors are expected to change 025. How to pivot: a lesson from travel and hospitality 024. Scaling content that resonates with people 023. How to appeal to new consumer behaviors 022. The art of storytelling 021. Personalizing experiences with relatable content 020. Repositioning for recovery 019. Advertising lessons from Quarantine 018. The adaptation game 017. Accelerating market predictions 016. Rising expectations for brand culture 015. Social listening for greater impact 014. Deepening connections with social media 013. Branding, social media, and marketing on a budget 012. Revitalizing consumer confidence in hospitality and CRE 011. Destination marketing in 2020 010. Brand value in retail 009. Intentional marketing shaping education and culture 008. Stronger connection in the age of social distancing 007. Virtual events a shift in marketing focus 006. Social marketing during a crisis 005. The new normal: Maximizing the reality of virtual 004. Adaptation: Marketing during times of fear and uncertainty 003. Social Acceleration: Going Virtual, Nano-Micro, and Authentic 002. TikTok marketing: luxury tests potential 001. Marketing to the modern mind Instagram LinkedInInterviews Articles Newsletter Podcast Subscribe © Presented by TINT . Top Home Research & Insights Newsletter Podcast About Submit Type above and press Enter to search. 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